Visitor expectations

User engagement is a measure of how actively people interact with a website and its content. If they find it valuable and trustworthy, they will be more inclined to get in touch. Below are some of the key-ways the website can help build engagement, some of which the current website already does well:

• A fast loading, mobile-friendly layout, ensuring a smooth experience across devices.
• An easy-to-use site design, where everything they are looking for is clearly signposted.
• Engaging, detailed, relevant, and easy-to-read property information.
• Insight into the local area, neighbourhood, and community, highlighting why it’s a great place to live.
• High-quality imagery and interactive, informative multimedia content e.g., interactive maps.
• Time-saving tools such as virtual tours and floor plans with detailed measurements.
• Digital guides and expert advice available for visitors to view at their own pace.
• Social media integration to share listings and updates easily.
• Regularly updated blog or news section covering market trends, buying tips, general advice and local events.
• Personalized property recommendations based on visitor behavior or preferences.
• Saved searches and favourite properties so visitors can easily return to listings they like.
• User reviews and testimonials to build trust and credibility.
• Immediate access to professional support via email, messaging, or live chat.
• Clear call-to-action buttons (e.g., schedule a viewing, request info) that stand out.
• Easy-to-find contact details on every page.