Additional engagement strategies

Here are a range of additional strategies to engage clients through personalized service, consistent communication, and adding value beyond just the transaction, with the aim of building trust, staying memorable, and turning clients into loyal advocates who return as well as refer others:

• Build strong client relationships by gaining a deeper understanding of their unique needs (e.g., family size, lifestyle, budget, stress points) then tailor the approach to meet them.
• Use Customer Relationship Management (CRM) tools to track preferences, remember important dates (e.g., anniversaries), and send personalized messages or gifts, like a thank-you note or housewarming gift. Note: Not sure if Alto does this.
• Be transparent with clear communication about market conditions, pricing, and challenges to build trust.
• Provide regular updates during the buying/selling process, even if there’s no news, to avoid uncertainty.
• Respond quickly to inquiries – research shows that 78% of clients choose agents who reply fastest.
• Follow up after the sale to ensure clients are satisfied and address any concerns.
• Offer ongoing support by recommending local services or providing market updates. For example, create a “homeowner guide” with local tips and resources.
• Use technology like AI, virtual tours, e-signatures, and mobile apps to make the process easier, especially for busy clients.
• Stay top-of-mind by sharing market insights through newsletters or social media. For example, post about local neighbourhoods to engage followers.
• Build a referral network by partnering with local businesses (e.g., movers, interior designers) to offer clients exclusive discounts.
• Encourage referrals by rewarding past clients with small incentives, like gift cards, or hosting a client appreciation event (e.g., a BBQ).
• Share success stories and testimonials to showcase your experience and results.
• Get involved locally by supporting events or charities, like sponsoring a youth sports team or hosting a home-buying seminar.
• Ask for feedback through surveys after transactions to improve your service, and respond to feedback publicly (e.g., on Google Reviews) to show that you value clients’ input and can act.