Moving beyond the website

Over the following pages…

Online and offline in unison

So far, we have outlined what the next website could do to entice clients away from the competition, but we’d like to go a step further if we may, by offering some ideas on how branding and the offline environment in general could help towards this goal. If our research is correct, July 2023 was the 20th anniversary of the existing online branding, if so, perhaps now might be a good time to look at ways it could evolve.

We appreciate we are stepping beyond what you would normally expect of us, we do not wish to cause offence, so our sincerest apologies if we do. Some of what we speak you may have already considered, dismissed or are planning towards in some form in the future. These are just a sampling of our own brand ideas and thoughts; there are other ways to go.

Brand differentiation via evolution

We don’t want to lose the Welsh identity that ties the company to the people, the language and the location, but we have made some key changes. For the logo, the original ‘door key’ icon remains the central point of recognition, but it has been redesigned, with a new font, a slightly altered layout and a new colour mix. This new approach has also been transferred too the office environment as the following pages will attest.

The hope is for a minimal and sophisticated identity that holds to the idea of evolution.