Introduction
Aled Ellis & Co Ltd excels at building and maintaining strong client relationships. But in a market where on average only 14% of customers return to their previous estate agent, it’s crucial to find new ways to engage both new clients and maintain existing relationships.
To that end, we propose a combined online and offline engagement strategy to create an irresistible service offer/USP that will attract at least 1 new client per month away from a competitor, potentially adding 96 new clients per year from the 8 key competitors in the local market.
For this strategy to succeed, both online and offline elements need to work together to create a unique value proposition:
- Online: this means being at the top of search engines, on the platforms they use and providing content and services that anticipate their needs and exceed their expectations.
- Offline: It’s about delivering on the promises made online, by creating experiences that go beyond mere service, offering a level of engagement and personalized care beyond the competition.
With every aspect aligned towards this goal, we believe it would make Aled Ellis & Co Ltd impossible to ignore, ultimately boosting market position, reputation, and profitability.
Before we continue, we appreciate this document was not requested, and some of what we detail goes beyond what is expected of us, so we would like to apologise in advance for any overreach. It is our sincere hope that some of what’s detailed within is of value.
Regards, Barry Watkins. (create/enable)